Chapter 5
Explaining about the activities of existing marketing and marketing conditions at this time. Not only that here also explains about the methods used in the current marketing system, which is a modern marketing.
Chapter 6
Explaining about the Four P's, the four elements of marketing, namely:
-Product
-Price
-Placement
-Promotion
Fourth element is very important if we want conduct activities marketing.
Chapter 7
Explaining about how the ways or techniques to achieve marketing goals. And inform about the example of the marketing mix Might parties in the Following:
Product: blue jeans
Price: with the market
Placement: department stores
Promotion: advertisement on a "pop music" radio station.
